Effective web promotion through search engine puts your website in front of your most qualified customers. Results continue to show Internet search engines and directories to be the most popular and cost-effective way to increase online visibility with your potential customers.
Top ways websites are discovered:

Banner ads 1%
Targeted email 1.5%
TV spots 1.4%
By accident 2.1%
Magazine ads 4.4%
Word-of-mouth 20%
Random Surfing 20%
Search Engines 46%

Without top rankings in major search engines for words and phrases related to your products and services, you are missing the bulk of your potential customers.

It is widely felt that any ranking outside of the top 20 is virtually worthless, and anything outside the top 50 completely useless.

If you're listed but not within the first two or three pages of results, you lose, no matter how many engines you submitted your site to.

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